H&M History Become A World Famous Brand

For those of you who like the fashion world, you must be familiar with this one brand, namely H&M. The products are not only cool, but have a quality that is comparable to the price. However, not only shopping and wearing them, you also have to know how H&M started and its journey until now. Well, below is the H&M success story that you need to know. Come on, take a look!

The Founding of the H&M Brand and its Founder

Erling Persson is an entrepreneur and founder of the H&M brand. He was born in January 1917 in Sweden. In 1947, he started selling women's clothing under the name Hennes.

Then in 1968, Erling Persson acquired a shop owned by Mauritz Widforss that sold clothing for hunting and fishing. There are two brand names owned by Persson, he then changed the brand name to Hennes & Mauritz aka H&M after the merger process.

The H&M brand is now managed by his son, Stefan Persson, as chairman of the company since 1982. Stefan has made an important contribution to H&M, and he is also the richest person in Sweden with a net worth of USD 17.9 billion in 2020 according to Forbes magazine.

Success Story and His Journey

H&M is now a multinational company headquartered in Stockholm, Sweden. His business has also expanded in many countries spread across Europe, America, Africa, Australia, and Asia, including Indonesia.

Spread across many countries, now the total number of H&M employees is in the tens of thousands. In addition, H&M also offered its initial shares to the public, aka IPO in 1974. Since then, the growth in the valuation of the H&M company has continued to increase by 25 percent every year.

Due to the high demand for its products, H&M then added production power to a network of 1,600 suppliers in several countries such as Bangladesh, China, and Turkey. The country was chosen because of the low labor costs.

Until now, H&M sells many product variants for women, men, and children, including t-shirts, shirts, jackets, pants, shoes, and other accessories.

Best Time to Shop at H&M Stores

If you want to shop at H&M, the best times are Mondays and Thursdays. Because on that day H&M usually includes its newest product collection. So you still have many choices that you can buy in those two days.

Another unique thing is that every time they open a new store, H&M presents a choreographed dance with the aim of attracting the attention of potential buyers, this is done before cutting the ribbon.

H&M Also Sells Home Appliances

Not only selling fashion products, H&M apparently has a division in the field of decoration and household appliances. Its name is H&M Home, which was opened in 2008 with an online catalog. However, it is now available in offline stores in some countries. Items found at H&M Home include bathroom fixtures, living rooms, kitchens, bedrooms, and so on.

Collaboration With World Class Celebrities

The quality of H&M products is indeed the best and good. The collections produced are also always up-to-date and modern. That's what makes H&M collaborate with many world-class celebrity figures to promote their collections, and introduce their big names to be famous in the world.

Some celebrities who have partnered with H&M are Madonna and Kylie Minogue. In addition, there is also David Beckham, the legendary English football star.

That's how H&M's success story became a world-famous fashion brand from scratch. Today, H&M is an inspiration for many other brands. And hopefully, one day you can build a brand as big and successful as H&M.